Are Your Business Relationships Competitor Resistant?
In any business, you have two key assets: your customers and your employees. Without either one, you will not have a business. Buildings, vehicles, inventory, cash, even good will … none of these assets make a business.
As the business owner, you will spend a great deal of time, energy and money finding customers and finding employees to serve those customers. It is the leader’s responsibility to protect those assets by securing the relationships with hard-won customers and the employees who serve them.
Why is this so critical?
It is much less costly to keep a great customer or a productive employee than it is to replace them.
When the time comes to sell your business/transition to new leadership, the company will have a much greater value if you can demonstrate that the customer and employee relationships are secure.
You will have a happier and more productive workplace when customers and employees enjoy working together.
What does your company do to create competitor resistant relationships with customers and employees?
The Dunvegan Group works with B2B companies to improve customer retention using The Platinum Rule®, “Treat other people the way they want to be treated.” Learn more about our solution.
Anne Miner founded The Dunvegan Group in 1987 as a full-service marketing research consulting firm. Under her leadership, the company has adapted to changes in the markets, advances in technology, and economic ups and downs. The firm developed its own processes, metrics, and software to support the services it delivers to Business-to-Business corporations, as well as smaller companies, including start-ups. The company serves clients across North America and around the world as they thrive and grow through serving their own customers according to the insights customers provide.