Dunvegan White Papers


The Lost Business Audit

Lost business is often one of those issues that no one wants to talk about. Instead of investigating why a customer left, or a bid was lost, the sales team goes to work to identify new business to replace the business lost.

However, given that it costs 5 to 6 times more to attract a new customer than it does to retain an existing one, this is a critical issue for the C-suite, executive teams, and managers to address.

The Lost Business Audit helps you understand why lost business occurs in the first place and what you can do about it. Please fill in the form below to download your copy of the Lost Business Audit.

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