B2B Customer Feedback Programs — Things to Think About
This book will reveal the critical areas where your organization must prepare to receive customer feedback and take appropriate actions to leverage customer advocacy and remedy discontent. It will tell you how to find out what your customers are thinking and feeling about your organization and how you serve them. It will tell you how to figure out what customers want and how you can really get connected to them. It will guide you on the path to the platinum thread that will bind your customers to your organization so tightly that they will never want to leave you!